Be intentional about setting aside a period of time when your team will be in “brainstorm mode” – when the sole goal is to come up with as many ideas as possible, and when judgment of those ideas will not come into the discussion. Invest energy into a short period of time, such as 15 or 30 minutes of high engagement. Get in front of a whiteboard or around a table, but take an active posture of standing or sitting upright.
Get close together. Write down clearly what you are brainstorming. Using a How-Might-We (HMW) question is a great way to frame a brainstorm (e.g. HMW give each shopper a personal checkout experience?). (See more on the “’How Might We’” Questions” method card.) There are at least two ways to capture the ideas of a brainstorming: 1. Scribe: the scribe legibly and visually captures on the board ideas that team members call out.
It is very important to capture every idea, regardless of your own feelings about each idea. 2. All-in: Each person will write down each of his or her ideas as they come, and verbally share it with the group. It is great to do this with post-it notes, so you can write your idea and then stick it on the board. Follow and (nicely) enforce the brainstorming rules – they are intended to increase your creative output.