Vision without action is only dreaming, action without vision is only passing time, but vision with action can change the world.
The importance of planning your campaign
Effective campaigning means using the minimum amount of effort to achieve the maximum impact. Many campaigners like to follow their gut instincts and seize opportunities as they arise – leading to a danger of doing a lot of things but without getting anywhere. Planning is critical to making your campaign focused and effective. Consider the following in your campaigning.
- External factors play a significant role in campaigns. Try to predict how the external environment or the area you are working in might change, for example, what kind of response might your campaign get? Do you understand the political climate in which you are campaigning? Will the current economic conditions affect your campaign?
- Resources can be organised in many different ways and the people you are seeking to change can be influenced in many different ways. Analysis will help you think through some of the best routes to take and make an informed judgement.
- How can you best reach your end goal? What changes do you need to achieve along the way? For example, to get the change you want, will you need to have one meeting with officials or to have 1,000 people protesting outside the ministry? Keep the change you want to create forefront in your mind, as you think about what methods you could use.
All of these factors should be addressed in the early stages of campaign planning. Your campaign may not succeed or have the impact you want if you haven’t given sufficient thought to planning what you are going to do.
Our key planning questions will help you to start planning your campaign strategy.
Campaign planning process
In order to increase the likelihood of your campaign succeeding, you need to put sufficient time and effort into planning what you are going to do and thinking about why you are going to do it.
The four stages of good campaigning are: analysis, planning, action, impact.
The campaign planning cycle involves the following stages.
- Analyzing the issue.
- Developing a strategy.
- Planning the campaign.
- Campaign delivery and monitoring progress.